We love this project and have had the pleasure to assist Georgette Galeazzi on having her dream come to life. As we do on everyone of our clients, we sat down with her and listened to what her story was and what she needed from us. She has had two operations on the knee and doctors constantly told her that she couldn’t keep exercising otherwise her knee would be damaged permanently, she found out a way to exercise that’s good for her body and nice to her knees. She’s passionate about this and wants to share her lifestyle with everyone who could need a new way to live in a balanced way.
We were mesmerized by her, a 29 year old architect, mom and a former figure ice skater who has achieved great awards both national and internationally. Besides all of this, she’s a certified pilates instructor and fitness coach. She needs a brand design and a digital marketing strategy. This is where we come in.
I want to make my dream come true and share my passion with everyone. I need a branding for my passion, there’s a new era of physical movement involved.
For a while we sat next to her making doodles about what movement was for her and what she needed her audience to understand from her new brand. The next thing we have is a beautiful aesthetic movement that fits along with the fusion of the words era and movement, ERAMOVE.
She loved the design, the movement of the letter m shaped as a women’s figure aesthetically merged with the words “ERA” and “MOVEMENT“. There was something artistic yet simple about the branding itself.
The project emerges in the South of Mexico and is inspired by earthy and oceanic scenes of the Riviera Maya. Colors that convey calm and peace while still having movement.
As our approach is focused on content-first strategy we have arrived to a digital marketing strategy that involves photoshoots and videoshoots of Georgette in different lifestyle scenarios (with her family, walking her dogs, eating healthy, making her smoothies, doing Pilates and other sort of activities)
